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EXIT TICKET
Wicked Problems begin with
Wicked Problems begin with
EMPATHY
EMPATHY
Empathy is how we can understand a Wicked Problem at the user level.
Empathy is how we can understand a Wicked Problem at the user level.
Creating a persona!
Creating a persona!
What is a persona?
A semi-fictional representation of a target customer, user, or character in a story, created for marketing and design purposes to understand and empathize with user needs.
In Design Thinking, User Experience (UX) and Marketing
In Design Thinking, User Experience (UX) and Marketing
Fictional Representation: A user persona is a semi-fictional character based on research that represents a typical user or customer segment.
Humanizing Data: Personas humanize data by giving names and personalities to research findings, creating relatable profiles of target users.
Goals: They help designers and marketers understand users' needs, goals, behaviors, and frustrations to better design products and services for them.
Examples: A user persona might be named "Emma" and include details about her demographics, goals, and challenges.
Empathy MaP
Empathy MaP
The parts of the Empathy Map should be included in your Wicked Problem Narrative you write.
The parts of the Empathy Map should be included in your Wicked Problem Narrative you write.
Begin your poster.
Begin your poster.
EACH person in the group gets a sticky note.
EACH person in the group gets a sticky note.
ADD to your poster:
ADD to your poster:
THINKS
THINKS
FEELS
FEELS
DOES
DOES
SAYS
SAYS
Everyone adds at least 2 sticky notes under a heading.
Everyone adds at least 2 sticky notes under a heading.
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